Maintaining Customer Relationships
Thursday, February 5, 2009 at 07:53PM Do you often wonder how you are going to build and maintain your customer relationships? First of all, not everyone is going to fit into your business! The person looking for commitment, solutions, and who is willing to follow-through is the kind of person that I want to do business with, and I bet you do, too. Barbara Silva tells us exactly how to attract this kind of person in her ebook, Romancing the Sale: How to Build and Maintain Highly Profitable Customer Relationships that Last. My audio interview with Barbara Silva is at the end of this article.
Focusing on how to build customer relationships is really what it's all about in our business. If you don't nurture a relationship with your leads as well as your new and old customers, success will always be just around the corner.
As Barbara Silva will tell you in her book, she had no idea how to attract customers when she first started.
Romancing the Sale describes building customer relationships from the amusing point of view of building actual romantic relationships - which has made me laugh out loud more often than I care to admit. But the advice she gives is no joke - she takes you step-by-step through the entire process of attracting, securing, and maintaining quality customers for your business, no matter what that business might be.
Silva literally covers everything - from deciding what kind of customer is your ideal customer, to phone calls, emails, greeting cards, autoresponders, getting over the "salesman" stigma, and even "firing" a customer!
Just Google Barbara Silva's name if you want to order her ebook, Romancing the Sale today - it will tell you, as only she can, how to build customer relationships that will blossom into a true, loyal customer bond.
Listen to my interview with Barbara Silva: