Focusing on how to build customer relationships is really what it's all about in our business. If you don't nurture a relationship with your leads as well as your new and old customers, success will always be just around the corner.

As Barbara Silva will tell you in her book, she had no idea how to attract customers when she first started.

Romancing the Sale describes building customer relationships from the amusing point of view of building actual romantic relationships - which has made me laugh out loud more often than I care to admit. But the advice she gives is no joke - she takes you step-by-step through the entire process of attracting, securing, and maintaining quality customers for your business, no matter what that business might be.

Silva literally covers everything - from deciding what kind of customer is your ideal customer, to phone calls, emails, greeting cards, autoresponders, getting over the "salesman" stigma, and even "firing" a customer!

Just Google Barbara Silva's name if you want to order her ebook,  Romancing the Sale today - it will tell you, as only she can, how to build customer relationships that will blossom into a true, loyal customer bond.